Creator Insights Manager @ YouTube

Aug. 2017-May 2018

Setting up and explaining a workshop activity for the first of three affinity group launches

Setting up and explaining a workshop activity for the first of three affinity group launches

I was brought in to operationalize, manage, and act as the lead researcher for a diversity program to increase the presence of marginalized perspectives (i.e., LGBTQ+, Black, Hispanic/Latinx) in YouTube’s creator research.

Select research areas:

  • Trust and transparency

  • The impact of traits and affinities on creators’ experiences (both on YouTube generally and of features under development)

Methods: Group interviews, semi-structured interviews, survey analysis, diary studies, cardsorting, cognitive walkthroughs, research workshops